Shut up. I'm talking.

I read a good analysis on 37signals earlier about their sign up form redesign.

This is quite an interesting clip:

We’ve been watching a lot of Clicktale recordings of form usage and we noticed that just about everyone scrolls down to the bottom of the form, then back up, before they start filling out the form. So we wanted the redesigned form to be markedly shorter than the one it was replacing.

Interesting how so many clients stress about fold this and that when the first thing that happens is people scroll up and down to check the actual form length before committing to sign up.

Let that be a lesson friends.